Virtual Production Examples: See the Stories That Come to Life at Golden Hour

Golden Hour was built to expand Michigan’s creative capabilities and make virtual production accessible to all. From commercials to branded content and photography, explore how production companies and agencies have used our LED volume to bring their ideas to life.

TRUSTED BY AGENCIES + PRODUCTION TEAMS ACROSS MICHIGAN

VIDEO EXAMPLES

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Golden Hour is owned and operated by IDEOLOGY, a full service creative production house here in Grand Rapids. In addition to welcoming outside production companies into our studio, we find ourselves with a creative playground right on the other side of our office door. Below are a few examples of work done by the IDEOLOGY team:

Photography on the LED Volume.

The LED volume isn’t just for motion — it’s a powerful tool for still photography too. Our volume gives photographers complete control over light and setting, with dynamic environments that can shift in real time. From editorial shoots to product campaigns, here’s a look at what’s been captured in our space.

PHOTOGRAPHY EXAMPLES

Business-Ready.
Production-Level Quality.

From presentations to panel discussions, our LED volume sets the stage for polished, high-impact business content. Whether you're hosting a keynote, filming a thought leadership series, or running a live event, we’ve got two packages built to fit your needs.

BUSINESS PRODUCTIONS

Elemental Package

Simple. Effective. Professional.
Use the LED wall to display full-screen video, color, graphics, or branded slides behind your talent. No Unreal Engine needed.

Perfect for:
✔ Keynotes & executive messages
✔ Panel discussions & interviews
✔ Branded backdrops & motion graphics
✔ Clean studio-style visuals with quick turnaround

Immersive Package

Want to take it up a level?
Our Immersive package uses Unreal Engine to build custom 3D environments for a fully virtual set. Think scenic landscapes, branded interiors, and dynamic depth, all rendered live.

Perfect for:
✔ Product launches
✔ Global messages in virtual locations
✔ Branded 3D stages & environments
✔ High-end campaign visuals

ELEMENTAL PACKAGE EXAMPLES

IMMERSIVE PACKAGE EXAMPLES

LIVE EVENTS

From panel talks to internal summits, our volume is an unforgettable backdrop for live audiences. With flexible seating and support for live-streaming or on-demand capture, it’s built for big moments.

A peek into production at Golden Hour.

Go behind the scenes of virtual production in our studio, where LED volumes, camera tracking, and real-time environments come together. These moments show how tech and creativity intersect on set.

BEHIND THE SCENES