WELCOME TO GOLDEN HOUR

Powered by IDEOLOGY Productions

MICHIGAN'S FIRST VIRTUAL PRODUCTION STUDIO

As the first virtual production studio in Michigan, we’ve redefined what’s possible in video and photography production. By blending LED technology, Unreal Engine environments, and cinematic lighting, we help brands, filmmakers, and photographers bring their stories to life right here in Grand Rapids.

play Golden Hour highlights videos by IDEOLOGY showcasing Michigan's first virtual production studio, LED volume technology, and cinematic production capabilities.

Dimensions of Golden Hour's LED volume stage

HEIGHT

LENGTH

CURVE

12’

54’

7º

PIXEL PITCH

MOD WALL

LED CEILING

1.5 mm

10’

16’

Endless Locations. One Studio.

Virtual production lets you film multiple locations in a single shoot, saving time, budget, and logistics while unlocking total creative freedom.

See how we built entire worlds without leaving Grand Rapids.

Behind-the-scenes photo of video production equipment at IDEOLOGY's Golden Hour studio with dark lighting and a blue illuminated background.

Behind-the-scenes photo of IDEOLOGY's Golden Hour studio featuring a bright LED screen, dark ambient lighting, and professional camera equipment.

Two people playing pickleball on Golden Hour's indoor court with blue, purple, and green LED lights illuminating the space.

Behind-the-scenes photo of IDEOLOGY's Golden Hour studio with crew members and production equipment on set, illuminated by warm yellow light across the screen and background.

Woman sitting on a couch working on her computer at Golden Hour studio with purple LED lighting.

FILMED AT OUR STUDIO

by local creatives

Gorilla production shot on Golden Hour's virtual production studio LED Volume for MEDC's "You Can in Michigan" Campaign

Woodward Original production shot on Golden Hour's virtual production LED Volume for Michigan Lottery Red Ball Double Draw

Cart and Horse production shot on Golden Hour's virtual production studio LED Volume for spec shoot and capabilities of unreal engine and filmmaking

Behind-the-scenes photo of two people looking through a camera on set during a production shoot.

Actor on set in Golden Hour’s studio with props on a table, production equipment, and Golden Hour by IDEOLOGY staff visible in the shot.

Two people on set in Golden Hour’s studio in front of a state-of-the-art virtual production screen displaying a digital environment.

Two IDEOLOGY crew members standing and looking at computer screens with content visible on the displays.

Actor standing on Golden Hour’s LED volume stage with a virtual environment displayed on the screen behind him, along with partial view of off-stage production equipment.

Our AOTO LED panels, with a 1.5mm pixel pitch, came directly from the set of the 2022 production of The Batman.

The Batman (2022)

SHOOT AT
GOLDEN HOUR

Drone view of IDEOLOGY and Golden Hour studio showcasing the expansiveness of the facility’s 33,000 square foot virtual production space.

EMAIL
shoot@goldenhourgr.com

STUDIO
6352 Fulton St E, Ada, MI 49301

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