Virtual Production Studio FAQ
If you're exploring virtual production or LED volume filming in Michigan, you probably have a few questions. Below are answers to common questions about how LED volumes work, how they compare to green screen, and what it’s like to produce a project at Golden Hour’s virtual production studio in West Michigan.
Understanding Virtual Production
Learn the basics of LED volumes and how virtual production works.
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An LED volume is a large curved wall of LED panels used as a real-time digital backdrop for film, television, commercials, and photography. Environments created in Unreal Engine are rendered live on the wall, allowing productions to capture complex backgrounds in-camera instead of relying on green screen.
Because the environments are displayed on the LED panels, they also produce natural reflections and interactive lighting that match the digital environment, creating more realistic results.
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Using an LED volume allows productions to capture environments directly in camera rather than creating them entirely in post-production.
Benefits include:
Realistic lighting and reflections
Reduced post-production work
The ability to shoot multiple environments in a single day
More control over time of day and weather conditions
Faster production timelines
LED volumes are commonly used for commercials, music videos, narrative productions, product photography, and branded content.
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Virtual production combines real-time 3D environments with live-action filming. Digital environments are built in Unreal Engine and displayed on the LED wall.
A camera tracking system allows the environment to adjust perspective as the camera moves, creating realistic depth and parallax.
This allows filmmakers to capture scenes in real time while blending physical sets with digital worlds.
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Virtual production is especially useful when a project requires environments that would normally be difficult, expensive, or time-consuming to film on location.
Common use cases include:
Commercials and branded content
Music videos
Automotive shoots
Narrative productions
Product photography
Social media and content campaigns
Instead of traveling to multiple locations or relying heavily on green screen, productions can capture dynamic environments directly on the LED volume while maintaining full control over lighting, weather, and time of day.
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Both LED volumes and green screens allow filmmakers to place actors into environments that aren’t physically present on set, but they work in very different ways.
With a green screen, the background is removed and replaced with a digital environment later in post-production. This requires additional compositing and visual effects work after filming.
With an LED volume, the environment is displayed live on the LED wall during the shoot using real-time rendering. The camera captures the environment directly in the shot, allowing actors, lighting, and reflections to interact naturally with the scene.
In short, green screen environments are added after filming, while LED volume environments are captured in-camera during production.
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Virtual environments for our studio are built using real-time 3D software such as Unreal Engine. Our artists design and construct digital locations that can be displayed on the LED volume during filming.
The process usually begins with concept references, storyboards, or real-world locations. From there, our team builds the environment using a combination of 3D modeling, textures, lighting, and digital assets. These environments can range from realistic locations like homes, city streets, or landscapes to fully stylized worlds.
Once the environment is built, it is optimized to run in real time on the LED wall. When the camera moves, the environment responds instantly to maintain correct perspective and depth, creating a natural sense of parallax in-camera.
Depending on the project, environments can be built from scratch by our team, adapted from existing Unreal Engine assets, or supplied by the production and optimized for the LED volume.
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A virtual production studio combines traditional filmmaking with real-time digital environments displayed on large LED walls. Instead of filming actors in front of a green screen and adding environments later in post-production, virtual production allows those environments to appear live on the LED volume during filming.
Using tools like Unreal Engine and camera tracking, the environment responds to camera movement and perspective in real time. This allows filmmakers to capture complex locations in-camera while maintaining realistic lighting, reflections, and backgrounds.
Virtual production studios are commonly used for commercials, music videos, film scenes, product photography, and branded content.
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Virtual production and green screen are both useful tools depending on the project. With green screen, environments are added later during post-production. With an LED volume, environments are displayed live during filming, allowing actors, lighting, and reflections to interact naturally with the scene.
LED volumes can reduce post-production work and allow filmmakers to see the final environment while shooting. Green screen is still useful for shots that require heavy visual effects or fully digital environments.
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Most virtual production environments are created using Unreal Engine, a real-time 3D rendering engine widely used in film, television, and game development. Unreal Engine allows digital environments to be rendered live on the LED wall and respond to camera movement through tracking systems.
At Golden Hour, our team uses Unreal Engine to develop and display environments for productions on the LED volume.
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An LED wall in film production is used to display digital environments during filming. Instead of adding backgrounds later with green screen, the environment is rendered live on the LED panels behind the actors.
This allows filmmakers to capture scenes in-camera with realistic lighting, reflections, and perspective while maintaining full control over the environment.
Planning a Shoot
Answers to common questions about booking and producing a project at Golden Hour.
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Golden Hour’s LED volume studio is located in Ada, Michigan, just outside Grand Rapids. We regularly host productions from across Michigan and the Midwest looking to use virtual production for commercial, branded, and narrative projects.
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Yes. The LED volume works extremely well for photography as well as video.
Many productions use the wall for:
Product photography
Automotive photography
Lifestyle shoots
Brand photography libraries
Hybrid photo + video campaigns
Because the LED wall produces real light and reflections, it allows photographers to capture highly realistic environments without needing to composite backgrounds later.
Because the environments are displayed on the LED panels, they also produce natural reflections and interactive lighting that match the digital environment, creating more realistic results.
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Absolutely. Many productions bring their own crew to shoot at Golden Hour.
If additional crew is needed, we maintain a network of local freelancers who have experience working with virtual production workflows. We can recommend crew members and coordinate billing through our internal system if needed.
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Golden Hour offers access to in-house camera, lighting, and grip equipment, making it easy to assemble a full production package for your shoot.
Many productions choose to rent equipment directly through the studio to simplify logistics and reduce the number of vendors involved in the production.
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You can schedule a tour by contacting us through the Contact page. Studio tours are available by appointment and are a great opportunity to see the LED volume, cyc wall, and production spaces in person while discussing your upcoming project.
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Yes. Our stage is designed to support both motion and still photography, making it ideal for campaigns that need video, photography, and social content captured in the same environment.
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Our in-house Unreal Engine artists can be hired to create custom environments or adapt existing assets for your production. If you already have environments built, we will integrate and optimize them for our LED volume.
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The cost of virtual production depends on the scope of the project, including stage rental time, environment creation, crew requirements, and equipment needs.
Some productions simply rent the LED stage and bring their own environments and crew, while others work with our team to develop custom environments and production support. Because every project is different, we provide custom estimates based on the specific needs of the shoot.
Once we understand your project’s goals, timeline, and environment requirements, our team can provide a detailed estimate for production.
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LED volumes are especially useful for productions that require controlled environments or multiple locations that would normally be difficult or expensive to film in.
Common types of productions include:
Commercials and branded content
Music videos
Automotive shoots
Narrative film and television scenes
Product photography and lifestyle photography
Social media and digital campaigns
Because environments can be changed instantly, productions can capture multiple locations in a single day while maintaining full control over lighting, weather, and time of day.
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Not always. Many productions combine the LED environment with minimal physical set pieces or props to create a seamless scene. In some cases, a simple foreground set is built to blend with the digital environment on the wall.
Our team can help determine what physical elements, if any, are needed for your production.
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Yes. Golden Hour regularly hosts productions from across Michigan and the Midwest, including Chicago, Detroit, and other regional markets. Virtual production allows crews to film multiple locations in a controlled environment, making it an attractive option for productions traveling to West Michigan.
Technical Questions
More detailed information for producers, directors, and technical teams.
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Not even a little. Our team will guide you through the process and handle the technical side of the LED volume, allowing your crew to focus on the creative and the production itself.
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Yes. Operating an LED volume requires specialized training and expertise due to its technical complexity and the need for precise execution.
Golden Hour’s highly trained and experienced techs bring specialized technical knowledge, optimization skills, troubleshooting abilities, safety awareness, and efficient workflow management. Their expertise ensures the smooth operation of the LED volume, enhances visual quality, and contributes to the success of productions involving LED volumes.
Our team will be there to help on your next production so you won’t have to worry about operation of the volume, camera tracking, or Unreal Engine.
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Asset resolution depends on the scale of the environment and the distance from the camera. Our team can help optimize environments so they display correctly on the LED volume while maintaining strong visual fidelity.
If you're bringing your own environments, we’re happy to review them ahead of your shoot to ensure they perform properly on the stage.
Our volume is just under 8k with about 10,973px x 2,438px. Any asset can be scaled up or down.
Width (in pixels) = 16459.2 mm / 1.5 mm ≈ 10972.8 pixels
Height (in pixels) = 3657.6 mm / 1.5 mm ≈ 2438.4 pixels
Total pixels ≈ 10972.8 pixels × 2438.4 pixels ≈ 26,749,286 pixels
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With our volume’s 1.5mm pixel pitch you can film as close as 3' away from the volume. However, filming can vary based on multiple factors, including camera specifications, lens choice, and desired image quality.
The pixel pitch refers to the distance between individual LED pixels on the display. A smaller pixel pitch typically results in a higher resolution and image clarity. With a 1.5mm pixel pitch, you can expect a relatively high-quality image when viewed up close.
The curved nature of the LED volume also affects the optimal viewing distance. Our 7-degree curve indicates a moderate curve, which can create an immersive visual experience for viewers.
Given these parameters, a rough estimate for an optimal filming distance would be around 5 to 10 feet from the LED volume. This distance allows viewers to fully appreciate the image quality, details, and immersion created by the curved LED display.
It's important to note that the filming distance can vary based on the specific requirements of the production, the desired visual effect, and the capabilities of the camera being used. In some cases, it might be necessary to adjust the camera position and shooting distance to achieve the desired framing and composition.
If you’re unsure about distance of film, connect with us and we’ll help you determine the optimal filming distance based on your specific needs and equipment. We can provide more accurate guidance and tailor the setup to suit your project's requirements.
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No. Many productions shoot on the LED volume without prior Unreal Engine experience.
Our virtual production team handles the technical operation of the wall, including environment playback, camera tracking, and stage setup, allowing your crew to focus on the creative and the production itself.
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Not necessarily. Productions can bring their own environments, work with our Unreal artists to create custom worlds, or utilize existing assets depending on the needs of the project.
Our team can help determine the best approach during the planning phase.
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You sure can! There are several reputable camera brands in the market that offer high-quality cameras suitable for capturing content for LED volumes. However, it's important to consider specific camera models within each brand's lineup and their compatibility with your requirements and budget.
When filming on an LED volume, having genlock synchronization is crucial to ensuring accurate and consistent timing between the camera and the LED display.
Genlock helps prevent flickering, ensures seamless integration of live action and virtual elements, allows real-time feedback, and enables precise content mapping on the LED volume.
If you’re unsure about your camera, just ask us! We also offer in-house camera packages available for your production.
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Golden Hour uses OptiTrack camera tracking to power virtual production on the LED volume. The tracking system allows the digital environment to respond to camera movement in real time, maintaining correct perspective and parallax as the camera moves.
This ensures the environment displayed on the LED wall behaves naturally in-camera, creating realistic depth and interaction between the digital background and the physical set.
Our virtual production team handles tracking setup and calibration to ensure the system is properly aligned for each production.
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Yes. Because environments are rendered in real time, the lighting and atmosphere of a scene can be adjusted instantly. Productions can simulate sunrise, daylight, sunset, or nighttime conditions without waiting for natural lighting changes.
This flexibility allows multiple looks to be captured in a single shoot day.