Plan Your Production at Golden Hour
Golden Hour is a dedicated virtual production studio in Michigan built for commercials, film, music videos, and branded content.
Start Your Project
Whether you're planning a commercial, music video, branded campaign, or something experimental, we'd love to hear about your project.
Choose an option to get started.
Just have a quick question?
Email us at shoot@goldenhourgr.com
Virtual Production
Cyclorama Wall
Tour Studio
What to Expect After You Reach Out to Us
Already submitted a virtual production contact form? Here’s what to expect next.
01 — Submit Your Project Details
Tell us about your shoot, timeline, and crew needs.
02 — Initial Response
Our team follows up with studio availability, package options, and answers to your questions.
03 — Project Discussion
We schedule a call to review your creative goals, stage requirements, and environment needs.
04 — Production Estimate
Once the scope is clear, we provide a detailed estimate for the shoot.
Why Shoot at Golden Hour?
TECHNICAL SUPPORT
Virtual Production Team Included
Every LED volume rental includes our Virtual Production Supervisor and LED Volume Technician to operate the wall and support your production. Our team manages the virtual environment, tracking, and LED system so your crew can stay focused on the creative.
RESOURCES
Production Resources On-Site
Golden Hour offers more than just a stage. We provide access to in-house camera, lighting, and grip equipment, along with a internal prop houseand searchable database available for productions shooting at the studio.
CREW
Experienced Local Crew Network
We maintain a trusted network of local freelancers experienced in virtual production workflows. If additional crew is needed, we can confidently recommend qualified professionals and manage billing through our system to simplify production.
PRODUCTION SERVICES
Full Production Support Available
Golden Hour is supported by a full-service production company offering video, photography, animation, and virtual production services. Whether you need a stage, creative collaboration, or full production support, our team can help bring your project to life.
What You Can Create at Golden Hour
Since 2022, Golden Hour has supported a wide range of productions, from commercials and music videos to photography, broadcast, and branded content.
What Can You Shoot Here?
The LED volume allows productions to capture complex environments in-camera, with full control over lighting, reflections, and backgrounds.
Narrative Productions
Period Pieces
Sci-Fi / Fantasy
Dialogue Scenes
Commercial + Advertising
Automotive Commercials
Brand Commercials
Product Launch Campaigns
Corporate + Business
Corporate Interviews
CEO / Leadership Messaging
Internal Communications
Photography + Motion Hybrid
Product + Lifestyle Photography
Automotive Photography
Brand Libraries
Broadcast + Entertainment
Broadcast Interviews
News Segments
Music Videos
Social + Digital Content
Social Campaigns
Content Library Shoots
Branded Content
Absolutely. Many productions bring their own crew, and we’re happy to support them. If you need additional crew, we can recommend local freelance professionals with experience on our virtual production stage.
Not even a little. Our team will guide you through the process and handle the technical side of the LED volume, allowing your crew to focus on the creative and the production itself.
Yes. We’re happy to schedule studio tours so you can see the LED volume, cyclorama wall, and production spaces in person. Tours are available by appointment and are a great opportunity to discuss your project with our team.
Our in-house Unreal Engine artists can be hired to create custom environments or adapt existing assets for your production. If you already have environments built, we will integrate and optimize them for our LED volume.
Yes. Our stage is designed to support both motion and still photography, making it ideal for campaigns that need video, photography, and social content captured in the same environment.
Golden Hour is backed by a full-service production company offering video production, photography, animation, and virtual production services.
FAQs
Can I tour the studio?
Can I bring my own crew?
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Our in-house Unreal Engine artists can be hired to create custom environments or adapt existing assets for your production. If you already have environments built, we will integrate and optimize them for our LED volume. Environments are quoted per production.
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Yes. We’re happy to schedule studio tours so you can see the LED volume, cyclorama wall, and production spaces in person. Tours are available by appointment and are a great opportunity to discuss your project with our team.
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Absolutely. Many productions bring their own crew, and we’re happy to support them. If you need additional crew, we can recommend local freelance professionals with experience on our virtual production stage.
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Not even a little. Our team will guide you through the process and handle the technical side of the LED volume, allowing your crew to focus on the creative and the production itself.
-
Yes. Our stage is designed to support both motion and still photography, making it ideal for campaigns that need video, photography, and social content captured in the same environment.
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Golden Hour is backed by a full-service production company offering video production, photography, animation, and virtual production services.
Do I need virtual production experience to shoot here?
Do you provide virtual environments?
Do you support video and photo hybrid shoots?
What other services do you offer?
Studio
Location
Gerald R Ford International Airport
15 Minutes (7.8 Miles)
Downtown Grand Rapids
13 Minutes (10 Miles)
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Golden Hour is a virtual production studio fully owned by IDEOLOGY Productions. We have a dedicated Golden Hour team that is responsible for studio operations. Our studio is uniquely run separately from IDEOLOGY, allowing production companies and agencies from all over the country to rent our studio and develop virtual production skills without IDEOLOGY being attached to their projects. IDEOLOGY invested in this technology to be a tool for all to use. However, because we are supported by a full creative production house, all Golden Hour clients have access to full production services through IDEOLOGY.
