IDEOLOGY Productions has brought the first of its kind to Michigan:
A full volumetric virtual production studio.
Introducing Golden Hour, a state-of-the-art virtual production studio, featuring a 54’ LED volume with a 1.5mm pixel pitch, an adjustable LED ceiling, a 10’ modular LED wall on wheels, and an advanced 360º full camera tracking system.
In IDEOLOGY’s continuation of investing in industry leading tools and technology that will further the creative capabilities of West Michigan, like our cinematic high-speed motion control Bolt Jr+ robot, we’ve installed this state-of-the-art tool for all to use.
The seasonal limitations of filming in our beautiful state have been lifted and there are no longer boundaries to the time of day, what can be created, or where you can film.
We built this studio to do anything, for anyone. It can now be can golden hour 24/7/365.
Studio +
Volume Specs
MORE THAN JUST A STAGE
We’ve constructed Golden Hour to be a studio that caters to every creative need. From filmmakers and photographers to advertising agencies and production companies, our 33,000 square foot space offers unparalleled flexibility and innovation.
High-Tech Infrastructure
Stage A — Virtual production stage with LED volume, camera tacking, and shipping container hub
Shipping Container Hub — Conference Room, Client Suite, Crafty Bar, Meeting Rooms, and Balcony
Stage B — Traditional stage with a paintable cyclorama infinity sweep and client suite
Lounge — A collaborative space, often used as a green room, filled with ping-pong, shuffleboard, darts, arcade machine, and scooters
Wardrobe / Hair & Makeup — Located in the lounge, a dedicated space for wardrobe and HMU
Chromatic Glow Court — Regulation sized pickleball / half-sized basketball court
Set-Building Space — Prop and set-building space with optional storage
Garage Doors — Industrial sized garage doors and loading bay for easy load-in/load-out
Power — 480v distributed to 3-110v- 10 outlet lunchboxes
Points of Interest
01
STAGE A — LED VOLUME
54’ Wide | 12’ Tall | 7º Curve | 10’ Modular Wall | 16’ LED Ceiling
02
SHIPPING CONTAINER HUB
Client Suite A | Crafty Bar | Conference Room | Meeting Rooms
03
STAGE B — CYCLORAMA WALL
40’ Linear | 14’ Tall | Endless Sweep | Paintable | Client Suite B
04
LOUNGE
Ping Pong | Shuffleboard | Arcade | Racing Simulator
05
HMU + WARDROBE
Dual-Door Changing Rooms | Vanities | Storage Lockers | Clothing Racks
06
CHROMATIC GLOW COURT
Regulation Sized Pickleball Court | Basketball | Weight Room
Absolutely. Many productions bring their own crew, and we’re happy to support them. If you need additional crew, we can recommend local freelance professionals with experience on our virtual production stage.
Not even a little. Our team will guide you through the process and handle the technical side of the LED volume, allowing your crew to focus on the creative and the production itself.
Yes. We’re happy to schedule studio tours so you can see the LED volume, cyclorama wall, and production spaces in person. Tours are available by appointment and are a great opportunity to discuss your project with our team.
Our in-house Unreal Engine artists can be hired to create custom environments or adapt existing assets for your production. If you already have environments built, we will integrate and optimize them for our LED volume.
Yes. Our stage is designed to support both motion and still photography, making it ideal for campaigns that need video, photography, and social content captured in the same environment.
Golden Hour is backed by a full-service production company offering video production, photography, animation, and virtual production services.
FAQs
Can I tour the studio?
Can I bring my own crew?
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Our in-house Unreal Engine artists can be hired to create custom environments or adapt existing assets for your production. If you already have environments built, we will integrate and optimize them for our LED volume. Environments are quoted per production.
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Yes. We’re happy to schedule studio tours so you can see the LED volume, cyclorama wall, and production spaces in person. Tours are available by appointment and are a great opportunity to discuss your project with our team.
-
Absolutely. Many productions bring their own crew, and we’re happy to support them. If you need additional crew, we can recommend local freelance professionals with experience on our virtual production stage.
-
Not even a little. Our team will guide you through the process and handle the technical side of the LED volume, allowing your crew to focus on the creative and the production itself.
-
Yes. Our stage is designed to support both motion and still photography, making it ideal for campaigns that need video, photography, and social content captured in the same environment.
-
Golden Hour is backed by a full-service production company offering video production, photography, animation, and virtual production services.
Do I need virtual production experience to shoot here?
Do you provide virtual environments?
Do you support video and photo hybrid shoots?
What other services do you offer?
